The first time Belinda Jackson shared the manifesto for The Sisters Wine with me, it was like a punchline to a joke every woman already knows. “We rush from one thing to the next. Multitasking, our collective middle name. Are we too busy to spare a thought for our own
There is an entire industry that has grown up around prompt engineering. Courses, templates, libraries, communities. The promise is that the right prompt unlocks better AI output. It is not wrong. A well-constructed prompt produces better output than a vague one. But it is missing the point. What a prompt
Every business I speak to is using AI for marketing in some form. Some have been using it for two years. Some started last month. The tool is no longer the differentiator. How you use it is. There is a clear difference between businesses that are getting real value from
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There is an entire industry that has grown up around
