I build AI engines that run marketing.
Strategy. Systems.
Automation. Content.
See how it works ↓
You tried AI. It did not work the way you needed it to.
Maybe the content came out generic. Maybe the automation broke. Maybe you ended up with six different AI tools that do not talk to each other. Maybe you are still doing most of the work by hand because the AI cannot be trusted with anything serious.
The problem is not AI. The problem is that AI was never set up properly for your business in the first place.
You’ll probably recognise some of these.
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You’re paying for six AI tools and not one of them talks to another.
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Every task still starts from a blank chat window.
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The automation broke in week one, so it’s back to doing it by hand.
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The results depend on who’s at the keyboard that day.
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You spend longer fixing what the AI gives you than doing the job yourself.
I started in publishing in London. Moved to New Zealand and spent years in media, launching magazines and building brands. I have worked as a fractional CMO across startups and small businesses.
Then AI arrived. I’d spent decades building marketing by hand, and that turned out to be exactly what AI was missing: someone who knows what good looks like and how the pieces fit together.
Most AI marketing tools are built by technologists who don’t understand marketing. Most marketers using AI can’t build the tools they need. I do both. I’m a marketer who builds custom AI systems, which is why what I build works inside a real business.
I hold certificates from the Oxford AI Programme and the Oxford Digital Marketing: Disruptive Strategy Programme at the University of Oxford’s Saïd Business School, an AI Microcredentials Certification from academyEx, and certifications from the Anthropic Claude Academy.
But more importantly, I have spent decades learning what makes people pay attention.
I build AI marketing systems from the ground up. Custom Projects loaded with your business context. Agentic workflows that handle the routine work. Automation that links your tools together. Email sequences built for your business. Paid social campaign systems. Content engines that produce at speed without dropping the standard.
Every system is built specifically for the business it serves. No templates. No off-the-shelf solutions. No bolt-on AI that does not understand who you are.
“Lisa built the digital presence for The Sisters wine brand from the ground up. Strategic thinking, creative ideas, genuine enthusiasm. One of those rare people who brings both the ideas and the execution.”
Belinda Jackson
GM Marketing, Lawsons Dry Hills and The Sisters Wine
“What sets Lisa apart is that she genuinely cares about the work. She is not just technically skilled. She brings leadership, curiosity, and a commitment to doing things properly.”
Jenene Crossan
Digital Entrepreneur
75% more organic traffic. 15% revenue growth.
One client. One properly built AI foundation. This is what changes when the foundation is right.
Your AI is only as good as what you put into it. Most businesses skip the foundation entirely and wonder why the output is generic.
This is the project that fixes it. One focused project that builds the foundation your machine runs on, so everything it produces starts from the same source of truth.
Available in two versions depending on where you are starting from
Got existing brand documents? Great. Got them on the back of a napkin? That counts as starting from scratch.
The AI Marketing Foundation
Two versions, depending on where you are starting from. Both are one-off projects with no ongoing commitment.
One-off project. Remote delivery.
You have done some work. It is just not producing the AI output you expected. I audit what you have, find the gaps, and rebuild it into a foundation that actually holds.
This works if you have a real brand voice guide, audience research, and business context already documented. Not a logo file and a colour palette. If you are not sure, book a free clarity call and I’ll help you work it out.
Includes
One-off project. Remote delivery.
The full foundation your AI runs on, built from scratch in one focused project. Load it once and your marketing produces from the same source of truth every time.
Includes
“Can you keep running this for me?”
That is the Wisdom Layer. I run your marketing machine month to month and keep an experienced eye on the whole of it.
The right fit for businesses that built a foundation but do not want to run the machine themselves. Plenty of clients take the Foundation, get trained, and run it in-house. Both are options.
From NZ$1,500 / month
No lock-in. Cancel anytime. Most clients start with the Foundation first.
“I have been doing this since before AI existed. Strategy first. AI second. Human judgement throughout. That is not a tagline. It is how I work every single day.”
Lisa Byrnes, Founder, Charisma Digital
I run it with you, month to month.
The system does the work. I watch the whole of it, on strategy and on standard, and change what needs changing.
It runs from your Foundation.
Every session starts from the same business context, so nothing begins from a blank chat window.
Priced on what you need each month.
No lock-in.
How it works
One focused conversation about your business and where AI actually fits. No pitch, no tools list.
Strategy, scope and architecture. The design always comes before the build.
Business context, agentic workflows, custom tools, automation. Whatever the design called for.
Take it in-house with training and handover, or keep me on to run it. Both are real options.
Free tools and guides
Three free ways to find out where your marketing actually stands, before you spend anything. No calls, no pitch.
How built is your AI marketing machine? A score out of 40, a breakdown by part, and the first thing worth fixing.
Start the scorecard →Is your business using AI safely? Answer a few plain questions and leave with draft guidelines you can shape into your own.
Take the check →Can AI find you? What it takes to show up when your customers ask, read for New Zealand small business.
Get the guide →I also offer the full range of digital marketing services. Paid social, email marketing, content production, and fractional CMO work. Every service uses the best tools available. Right now, the best tools all have AI built in. The difference is knowing how to use them properly.
AI marketing uses artificial intelligence to plan, produce and distribute marketing faster than traditional methods. The system does the work at speed. The judgement of what to build, what to automate and what good looks like is mine. The result is marketing that moves fast and still holds the standard you’d set yourself.
Because your AI was never set up for your business. It doesn’t know your customers, your prices or how you work, so it fills the gaps with generic guesses. A better prompt won’t fix that. A foundation will: your business context, audience and standards, built once and loaded into every session.
The Foundation Audit and Rebuild is NZ$1,997. The Foundation Build from scratch is NZ$2,497. Both are one-off projects with no ongoing commitment. You get the full foundation your AI runs on, built properly, so everything your marketing produces starts from the same source of truth.
No. Some clients want me to handle everything. Others want to build their own capability and run it themselves. Both work. I’ll work out the right approach with you in the first conversation, and I’ll use the tools you’re comfortable with.
No. I am based in Auckland and know the NZ market well, but I work with businesses internationally. The strategy and systems translate directly regardless of location.
The Foundation is a one-off project. It builds the foundation your AI runs on, so everything it produces starts from the same source of truth and stays on strategy. There are two versions depending on where you are starting from. The Foundation Audit and Rebuild at NZ$1,997 is for businesses with existing brand documents that are not producing good AI output. The Foundation Build at NZ$2,497 is for businesses starting from scratch. Not sure which fits? Book a free clarity call and I will help you work out which one fits.
The tools are the same. The difference is the system underneath and the judgement that built it. Most businesses using AI themselves get inconsistent output because the foundation was never built and there is no design behind what the AI is doing. I audit your setup, build the system, and decide where AI does the work and where a human decision belongs. That judgement, built from doing this by hand for decades, is what you are paying for.
Primarily Claude by Anthropic for content and strategy work. ChatGPT for specific tasks where it performs better. I also work across Mailchimp, Meta Ads Manager, LinkedIn Campaign Manager, and a range of marketing automation and reporting tools depending on the client. If you use a specific platform, I’ll work out in the first conversation whether it fits.
Typically one to two weeks from clarity call to delivery. The audit and rebuild tier is faster. The full build from scratch takes a little longer depending on how much brand context needs to be created. Everything is agreed upfront so there are no surprises.
One conversation is all it takes. Tell me about your business and I will tell you exactly what you need.
I keep my client list small on purpose. Every client gets my full attention. This is not a volume business. Book a call and I’ll tell you if I’m the right fit.