Pick the problem you need to solve: assess your setup, set safer AI rules, improve visibility, or make your writing sound human. Every resource is free and built for small business.
Free tool · 2 minutes
Ten honest questions across the five parts of a machine that actually runs. You get a score out of 40, a breakdown by part, and the one thing worth fixing first.
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WRITING
The complete banned word list and expression patterns that make AI content sound generic. Load this into every session.
PDF GUIDE
AI TOOLS
If you decide this is right for your business, then here is how to make the switch, exactly how to do it without losing your setup.
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STRATEGY
A practical marketing strategy framework built specifically for NZ small businesses using AI.
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FRAMEWORK
The five parts of an AI marketing machine that runs. What each one does, what it looks like when you are doing it by hand, and what it looks like when it is running.
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GOVERNANCE
Eight plain checks to put in place before you rely on AI in your business. Know your tools, protect client data, keep a human in the loop, name an owner. A one-page starting point you can shape into your own.
PDF GUIDE
Free tool · 2 minutes
A few plain questions about how your business uses AI. At the end you get draft guidelines, written for a business of similar size, ready to download and shape into your own.
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Free guide · 13 pages
What it takes to show up when your customers ask AI. Foundation, structure and authority, read for New Zealand small business, with every figure sourced and dated.
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My analysis, and the research behind it.
Sources: Various
Every number worth quoting about AI and New Zealand small business, tied to a named source, a date and a live link. Updated quarterly.
PDF GUIDE
Source: Profound
New research from Profound analysed 1.4 million AI citations between November 2025 and February 2026. LinkedIn jumped from number 11 to the number one cited domain for professional queries across ChatGPT, Gemini, Copilot, Perplexity, and Google AI.
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Source: Hubspot
Key findings from HubSpot’s 2026 Instagram Engagement Report. Covers Reels adoption, posting frequency benchmarks, and what the data means for NZ small businesses showing up on Instagram. Summarised by Charisma Digital.
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Source: Dentsu Creative
Dentsu Creative published a brand playbook for an AI future in June 2026. Five principles for staying visible when machines do the recommending, read for New Zealand small business. Includes the finding that 39% of the sources LLMs reference had been recently published or updated.
CAROUSEL : 9 SLIDES
Source: AEO masterclass, June 2026
Around 10,000 URLs across ten companies and eight AI engines, measuring what actually correlates with being cited. Backlinks scored +0.06 on AI Overview, 0.00 on ChatGPT and Perplexity, and minus 0.04 on Google AI Mode. What does move the needle is inside.
CAROUSEL : 9 SLIDES
Analysis : Charisma Digital
LinkedIn’s report-AI-slop button, Anthropic’s coming watermark, and Instagram’s AI label. Three systems for flagging AI, and not one of them says who decides or what you do when it is wrong. Includes why honest photographers are screenshotting their own work to avoid a false label, while anyone producing slop strips the metadata in one click.
CAROUSEL : 9 SLIDES
Source: Dentsu Creative, Brandwatch
Eight AI engines, eight different sets of sources. Working only on your own site wins you ChatGPT and loses you Gemini. Why machine readability and human referenceability are one job rather than two.
CAROUSEL : 9 SLIDES
One conversation is all it takes. Tell me about your business and I will tell you exactly what you need.