A prompt is a request you retype. A skill is a recipe you reuse. An agent decides its own next step. Climbing the ladder is not about capability. It is about how much of the checking you hand over.
An AI agent decides its own next step. A workflow follows steps a person wrote in advance. Gartner calls the gap between them agent washing. Here is the definition, the evidence, and the one question to ask any vendor.
Belinda Jackson had a manifesto and a vision. Together we built everything else. The story of a New Zealand wine rebrand built through community.
Practical thinking on AI marketing delivered weekly. No fluff. No generic content. Just what is actually working right now
A prompt is a request you retype. A skill is
An AI agent decides its own next step. A workflow
Belinda Jackson had a manifesto and a vision. Together we
Everyone is chasing the perfect prompt. The businesses getting the
Every business I speak to is using AI for marketing
AI for marketing fails because businesses skip the foundation. The
Two tools, different strengths. An honest comparison for New Zealand
McKinsey published a report in April. Nine out of ten
Everyone chases the perfect prompt. Context matters more, but more