SERVICES

Four ways to build your AI foundation.

All packages include a free 30 minute clarity call. That conversation is how I work out whether I am the right fit for you, and which package makes sense for your situation.

STRATEGY-LED | RESULTS-FOCUSED | PEOPLE-FIRST | CLARITY IN EVERY STEP

I do not sell you a tool. I audit what you have, find where AI can do the work, and build the marketing machine that runs it. Built on decades of doing this by hand, so I know what actually works. Each package is a focused project with a clear outcome. You know what you are getting, what it costs, and what happens next. No retainers. No lock-in. Just work that moves your business forward.

PACKAGE 1

The AI Marketing Foundation

from NZ$1,997

One-off project

Every business using AI for marketing starts here, whether they know it or not. Most skip straight to the tools. The output comes out generic because the system underneath was never built. I build that system. The foundation your machine runs on, shaped by someone who built marketing by hand for decades and knows what good looks like. Available in two tiers depending on where you are starting from.

Recommended prerequisite: none. This is the starting point.

STARTING FROM SCRATCH

Foundation Build

NZ$2,497

For businesses starting from scratch. Perfect for start ups. 

The full foundation your AI runs on, built from scratch in one focused project. Load it once and your marketing produces from the same source of truth every time.

Includes

  • Brand voice document
  • Audience intelligence file
  • Business context document
  • Tone by platform guide
  • Content principles document
  • LLM prompt templates
  • Claude Projects or Custom LLM setup
  • 90 minute strategy session
  • Free 30 minute clarity call

YOU HAVE EXISTING DOCUMENTS

Foundation Audit & Rebuild

NZ$1,997

For businesses with existing docs not producing results

You have done some work. It just is not working the way you expected. I audit what you have, find the gaps, and rebuild it into a foundation that holds.

Includes

  • Audit of existing brand and audience documents
  • Gap analysis report
  • Full restructure into AI-ready format
  • Updated LLM Projects setup
  • 60 minute review and handover session
  • Free 30 minute clarity call

Remote delivery. In person available for Auckland clients.

PACKAGE 2

The Social AI Accelerator

from NZ$3,497

One-off project

Your social media is not working as hard as it could. This package fixes that. I audit what you are doing, build a strategy around your actual audience and goals, and set up the AI workflows to deliver it consistently. You leave with a full social media strategy, content templates, and a system for producing on-brand content without starting from a blank page every time.

Includes

  • Full social profile audit across all active platforms
  • Four content pillars with rationale and examples
  • Audience analysis using AI at scale
  • Eight to ten content templates per pillar
  • Content performance review
  • AI workflow setup for content creation
  • Competitor benchmarking
  • Reporting dashboard setup
  • Social media strategy document
  • 30 minute handover and training session
  • Free 30 minute clarity call

Remote delivery. In person available for Auckland clients.

PACKAGE 3

The Content Repurposing Engine

NZ$2,997

One-off project

You have more content than you think. Most businesses are sitting on podcast episodes, blog posts, interviews, and presentations that have been used once and filed away. This package builds the system to turn one piece of content into many. Consistently, at speed, across every platform you need to be on.

  • Content audit, full inventory of existing assets
  • Platform-specific formatting templates
  • Repurposing strategy, what is worth repurposing and why
  • Six weeks of repurposed content examples
  • AI workflow build for repurposing across formats
  • Training session on running the workflow independently
  • Free 30 minute clarity call

Bundled with Foundation Build: NZ$4,997, saving NZ$497.

PACKAGE 4

The E-Commerce AI Accelerator

NZ$3,497

One-off project

Built for e-commerce businesses that want AI working across their entire customer journey. From product discovery to purchase to retention. This is not a content package. It is a commercial strategy that uses AI to improve the performance of every touchpoint a customer has with your business.

  • E-commerce content audit
  • Personalisation strategy for key customer segments
  • AEO and GEO visibility audit and recommendations
  • AI-era privacy policy and T&C assessment and framework
  • Product description rewrite framework using AI
  • Reporting setup
  • Email marketing automation workflow setup
  • 30 minute handover and training session
  • Abandoned cart sequence framework
  • Free 30 minute clarity call

Recommended prerequisite: Foundation Build or Audit.

Bundled with Foundation Build: NZ$5,497, saving NZ$497.

NOT SURE WHICH FITS?

Custom packages available.

Every business is different. If none of the four packages fits exactly what you need, I can put together a project built around your specific goals.

Book a free 30 minute clarity call. One conversation is all it takes to work out what makes sense.

Before AI, this level of strategic marketing support was out of reach for most small businesses. The cost was too high and the time investment too significant.

AI has changed that. These packages put decades of marketing experience within reach of a small business, at a fraction of what a traditional agency charges. AI does the work at speed. Knowing what to build, what to automate, and what good looks like comes from having built this by hand for decades.

The Foundation Build is the recommended starting point for every client. Everything else builds on top of it.

LOOKING FOR ONGOING SUPPORT?

The Wisdom Layer.

From NZ$1,500 / month

The packages above are one-off projects. They build your machine and automate it. The Wisdom Layer is for when you want me to keep running it with you.

I run your marketing machine month to month, and I keep an experienced eye on the whole of it. Not line by line. On strategy, on standard, on whether it still sounds like you and still serves the business. A regular sanity check, every quarter or at the moments that matter, on what is working, what is off, and what to change next.

That judgement is the layer, and it is the hardest thing to buy anywhere else. AI runs the machine. I make sure the machine is still right for your business. Priced on the scope of what you need each month. No lock-in.

AGENTIC AI

AI that works while you sleep.

Most businesses use AI reactively. Open a tool, type a prompt, get an output. That is the start of what AI can do, not the whole of it. The systems I build run on their own. They monitor, draft, schedule, report and act, without you in the loop for every step. Designed by someone who has built these workflows by hand and knows where a human decision actually belongs. The system runs. You stay in control of the calls that move the business.

Content on autopilot

Content drafted and queued for your approval on a schedule. No prompting required.

Background research

Audience research and market monitoring running continuously without you lifting a finger.

Automated reporting

Marketing performance reports delivered to your inbox automatically. No chasing data.

Judgement
built in

Every system carries a decision point where it matters. You stay in control of the calls that move the business.

ADDITIONAL SERVICES

I do the whole thing.

Sometimes you need hands-on execution alongside the strategy. I offer the full range of digital marketing services. Every one uses the best tools available, and right now the best tools have AI built in. The difference is decades of knowing how to use them properly. Priced on scope. Book a clarity call and I will tell you what makes sense.

Paid Social Media

Advertising that converts.

Facebook, Instagram, and LinkedIn advertising. Strategy, creative direction, and campaign management. Campaigns built around your audience and your goals. Not vanity metrics.

INCLUDES

  • Campaign strategy and audience targeting
  • Ad creative direction and copywriting
  • Campaign setup and management
  • Monthly performance reporting
  • Ongoing optimisation

Priced on scope.

Email Marketing

Your list is your most valuable asset.

Campaign strategy, copywriting, and delivery. From one-off campaigns to full automation sequences. Email done properly builds the kind of relationship with your audience that social media never can.

INCLUDES

  • Email strategy and campaign planning
  • Copywriting in your brand voice
  • Template design and setup
  • Automation sequences
  • Performance reporting

Priced on scope.

Content and Social Media

Show up consistently. Sound like yourself.

Monthly content production and community management across your active platforms. Written in your voice, produced by a system I have built and tuned, and shaped by a strategy that serves your business goals.

INCLUDES

  • Monthly content strategy and calendar
  • Content production across platforms
  • Community management and responses
  • Monthly performance report
  • Quarterly strategy session

Priced on scope.

Tech Stack audit

You are likely paying for tools you do not need.

I audit your current setup, identify what is working, what is redundant, and what is missing. You get a clear recommendation with no vendor bias. No jargon. Just a straight answer on what your business needs and what it does not.

INCLUDES

  • Full audit of current tools and subscriptions
  • Gap analysis and redundancy review
  • Clear recommendation report
  • Implementation roadmap
  • 60 minute walkthrough session

Priced on scope. Book a clarity call to discuss your requirements.

A note on third-party subscriptions

All services are quoted exclusive of third-party subscription costs. This includes your LLM subscription (Claude Pro, ChatGPT Plus, or equivalent), any marketing tools, and platform fees. These are your costs to hold directly. I can advise on the right tools for your setup as part of the foundation work.

Ready to put AI to work properly in your business?

One conversation is all it takes. Tell me about your business and I will tell you exactly what you need.

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