Ten honest questions across the five parts of a marketing machine that actually runs. You'll get a straight read on where you sit, and the next move that isn't just try another tool.
Five letters, BUILD, the five parts of a marketing machine that runs.
BUILD is five parts. The scorecard rates each one, then shows you the first thing worth fixing.
The source of truth your marketing runs on. Who you are, who you serve, and how you sound.
Where AI belongs in your marketing, and where it doesn't. Strategy before tools.
Your tools chosen on purpose and wired together, not a drawer of bits that never talk.
The repeat work set up to run with far less of your time. Where the time actually comes back.
The standards that keep AI output safe and on brand, every time it goes out.
You'll get your BUILD result on screen, and a short email straight away with what it means and the first move to make. After that, one email every two days for the next week and a half, the five parts of a marketing machine that actually runs. One idea each, nothing to wade through.
Your result
/ 40
This scorecard measures how built your machine is. Whether it's built safely, your data, your access, a basic AI policy, is a separate question. If Discipline came back low, start here.
Take the 2 minute AI Governance Check →I'll email your full breakdown straight away. After that, one short move every two days for the next week and a half, the five parts of a marketing machine that actually runs. One idea each, nothing to wade through.