The Prompt Vault Recipes

Ten workflows that turn prompts into finished marketing.

The free vault gives you 452 prompts. This gives you the order to run them in, so you finish a launch instead of collecting a folder of half-written posts.

NZ$47.99 one payment, no subscription

Get the Recipes

Instant download. One zip, 18 files. Works in any AI tool, and the Skills install into Claude.

The gap

A prompt gives you one piece. You needed the whole thing.

You run a good prompt and get a good social post. Then you need the sales page it points at, the emails that carry the launch, the ads, and the follow-up for people who looked and didn't buy.

So you run five more prompts in five separate chats, and none of them know what the others said. The post promises one thing, the page argues another, and you spend the afternoon making them agree.

The prompts weren't the problem. The order was.

How it works

A workflow is prompts chained into a result

The output of one step becomes the input of the next. Your positioning statement feeds the sales page. The sales page feeds the emails. The emails feed the ads. Nothing contradicts anything, because everything downstream inherits the same decision.

Every step in every workflow tells you the same four things, so once you've learned one you can run all ten.

Find it

The category, the card, and the words to type into the vault search. Sixty categories is a lot to scroll. Nobody should have to.

Paste in

Exactly what to carry forward from the step before. This is the part people miss, and it's the whole reason a chain beats a single prompt.

You should get back

What a good answer looks like, so you know whether to move on or run it again. No guessing whether the output is right.

Before you move on

What to save, and where it goes next. Lose an output and you're running the step again.

What's inside

The ten workflows

Each one names the exact cards to run, in order, with a time estimate. Where a workflow differs for B2B and B2C, it says so at every step.

The Launch Engine

From a new offer to a campaign ready to go live. Positioning, sales page, five emails, paid copy, a week of organic posts, and a follow-up for fence-sitters.

The Content Repurposing Engine

One idea into a fortnight of content, each piece native to its format rather than copied across.

The Audience Research Engine

The brief that makes everything else work. Run this one first if you can.

The Brand Foundation Starter

Your position, your message and your voice in one place. The part almost everyone skips, and the reason most AI output comes back generic.

The Competitor-to-Position Sprint

Positioning earned from the market rather than guessed at your desk.

The Paid Social Campaign Build

A campaign plan, structure, audiences, ad copy, a test plan and a one-page report. Runnable without an agency.

The Case Study Flywheel

One client result turned into a case study, a post, an email and sales-page proof.

The Lead Magnet to Nurture Machine

A free thing that captures the right people and warms them up while you're elsewhere.

The Client Onboarding Run

A repeatable pack so every new client gets the same considered start.

The Outreach-to-Close Toolkit

First message to signed, in your voice, ready to use this week.

The part nobody else gives you

Twelve installable Claude Skills

The ten workflows above are yours to run, step by step. These are twelve things Claude runs on its own, so the two numbers are counting different work. A prompt is something you paste. A skill is something Claude already knows how to do.

Install one and Claude picks it up on its own. You say you're thinking about raising your prices and the pricing skill runs. You don't go looking for a card, you don't paste anything, and you don't have to remember the right words.

Each one carries the house rules with it. Read the context first, ask before answering, never invent a number. So the standard holds even when you forget to set it.

Strategy

Marketing Strategy

Plans, channel decisions, positioning.

Strategy

Competitor Analysis

Mapping the field and finding the open ground.

Strategy

Market & Audience Analysis

Who you're for, and what they actually want.

Strategy

Brand Audit & Analysis

What's clear, what's drifting, how you sound.

Strategy

Paid Media Strategy

Budget, structure, audiences, testing.

Strategy

Social Media Strategy

Platform choices and what to post where.

Strategy

Content Marketing Strategy

What to make, in what order, for whom.

Strategy

Conversion Rate Optimisation

Why people aren't buying, and what to change.

Strategy

Pricing

What to charge and how to change it without losing people.

Strategy

New Product Development

From a thought to something you can sell.

Performance

AI Search Visibility

Turning up when someone asks an assistant, not just a search box.

Performance

Performance Marketing

Auditing spend, fixing what is broken, and forecasting a budget.

170 procedures in total, both sides of the vault, B2B and B2C. Two minutes to install, once.

Also inside

The setup kit that makes all of it work

Five documents, because the workflows assume Claude already knows who you are. Skip this and every step returns competent work about a business it has never met.

Start here

Read Me First

The order to work through everything else. Two minutes.

Vault Quick Start

Find your way around 452 prompts in ten minutes.

Claude Setup Guide

Projects and Cowork, so Claude can reach your real files.

Brand Voice Starter

Fill it in once. It's the single thing that stops output sounding generic.

The Skills Guide

Installing them, using them, and what a run actually looks like.

The pack

The Recipes

27 pages. Ten workflows, step by step, with a worked example.

Is this for you

Worth being honest about

It's for you if

You're doing your own marketing and you're already using AI, but the output arrives in pieces you then have to assemble. You'd rather finish one campaign properly than start five.

It's not for you if

You want it done for you. These are workflows you run, not work I deliver. If you'd rather hand the whole thing over, that's a different conversation and a different price.

You'll need a Claude account and about twenty minutes for the setup. The workflows themselves run in any AI tool. The Skills install into Claude only, because no other tool has them yet.

Lisa Byrnes, founder of Charisma Digital

Who built this

I'm Lisa

I've spent decades in marketing. Magazine floors in London, launching titles at Bauer Media, then years as the strategist businesses called when they needed a plan rather than another tool.

These ten workflows are the ones I run on client work. Not a theory about how prompts could be chained together, but the order I use when someone needs a launch out the door by Friday and every piece has to agree with the others.

I wrote them down because the gap between owning good prompts and finishing a piece of work is where most people stop. You have already seen the prompts. This is what I do with them.

Before you ask

Questions people ask

Do I need the free vault first?

Yes, and it costs nothing. The Recipes name the exact cards to run at each step, and those cards live in the vault. Get it at charismadigital.co.nz/get-the-vault and come back.

What's the difference between a prompt and a workflow?

A prompt is one instruction and gives you one piece of work. A workflow is a set of prompts run in a deliberate order, where each one is fed what the last one produced. One gives you a social post. The other gives you a launch.

What if I get stuck installing the Skills?

The pack includes a nine page guide covering the install path step by step, a worked example of what a skill run actually looks like, and a troubleshooting page. If you would rather not do it alone, I can set it up with you and train you on running it for your own business. That is separate work, not part of this download, so get in touch and we will sort it out.

Do the Claude Skills work in ChatGPT?

No. Skills are a Claude feature and no other tool has an equivalent yet. The ten workflows and the 452 prompts work anywhere. The Skills are the part that needs Claude.

Is this B2B or B2C?

Both, and they are not one library labelled twice. Eleven categories exist only on the B2C side, ten only on B2B, and where a category appears on both the prompts inside are written separately for each. Every workflow names which cards to run for your side. You only ever work the one that is yours.

How long does a workflow take?

Each one carries a time estimate. The shortest is a morning. The Launch Engine is an afternoon the first time and about an hour once you've run it before, because the second time you're changing the offer rather than building the structure.

Is it a subscription?

No. One payment, one download, yours to keep.

Get started

The prompts are free. The order is what you're buying.

Ten workflows, twelve installable Claude Skills, and the setup kit that makes all of it work. One download, 18 files, delivered the second you pay.

NZ$47.99 one payment, no subscription

Get the Recipes

Secure checkout. Instant download. Sold through Lemon Squeezy.

Not ready? The Prompt Vault is free, all 452 prompts. Start there.

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