The Prompt Vault, 350 free marketing prompts | Charisma Digital
The Charisma Prompt Vault

350 marketing prompts.
All of them, free.

The complete vault, 350 prompts across 60 categories, B2B and B2C. Not a sample, not a starter set. Give me your email and the whole library opens.

Free. No card. Your email opens the vault and joins the Charisma Digital list, so the BUILD series follows. Unsubscribe any time. Want the workflows that chain these prompts into finished work? See the Recipes.
Done. Opening the vault now. A copy of the link is on its way to your inbox as well.
350 prompts 60 categories B2B + B2C Role-card format Works in any AI tool All 350 free, just your email
The real thing

350 prompts, live and sorted by category

The Prompt Vault
350 marketing prompts across 60 categories. Pick B2B or B2C first, then search or filter within that side. Copy any prompt and put it straight to work.
B2BB2C
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Showing 175 of 175 B2B prompts
Marketing Strategy
90-Day B2B Marketing Plan
Role Marketing Strategist

Build a 90-day B2B marketing plan for [business, offer, target audience, and the one commercial goal for the quarter]. Start with a short read on where marketing sits today and the single biggest gap. Then set one primary goal with a number attached, choose no …

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Marketing Strategy
B2B Marketing Channel Audit
Role Channel Auditor

Audit my current B2B marketing channels: [list each channel, what I do there, and any numbers I have]. For each channel, assess fit for a considered B2B purchase, the effort it takes me, and the result it returns. Rank them from strongest to weakest on return for effort …

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Marketing Strategy
B2B Positioning Statement
Role Positioning Strategist

Write a B2B positioning statement for [business, what I do, who I serve, and the main alternative buyers consider]. Use this shape: for [target buyer] who [need or situation], [business] is the [category] that [single clearest point of difference], because …

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Sound familiar

You open the chat box, type "write me a social post," and get something that could belong to any business in the world.

So you rewrite it. Then you rewrite it again. Twenty minutes later you've got a post that's fine, and a nagging sense you could have written it faster yourself.

Most small businesses are using AI exactly like this. As a clever stranger who forgets you the moment you close the tab. The prompts in this vault fix the first half of that problem. They give you a proper brief instead of a blank box. That alone will save you hours this week.

The vault solves the blank box. It doesn't touch the bigger problem sitting behind it.

The honest bit

A prompt is one instruction. That was last year's edge.

This year the edge has moved. To systems. Prompts that run as skills. AI pulling your live data. Workflows that finish a whole job, start to end, in your voice, without you babysitting each step.

Prompting is now the commodity. Free and everywhere. So the whole library is free, all 350 of them. What is worth paying for is the order you run them in, and the systems they sit inside. That is the real work I do.

Free shows you yesterday's edge. What comes next shows you today's.

A look inside

One prompt in. A marketer's thinking out.

Every prompt is a role card. You get the role to hand the AI and the full prompt, written to be used as it is. Here's one of the 350, next to the kind of answer it gives back.

B2B Positioning Statement Marketing Strategy · B2B
Role
Positioning Strategist
Write a B2B positioning statement for [business, what I do, who I serve, and the main alternative buyers consider]. Use this shape: for [target buyer] who [need or situation], [business] is the [category] that [single clearest point of difference], because [the reason to believe]. Give me three versions, then tell me which holds up best against the alternative and why.
The answer it gives back
Version 1, the judgement angle. For founders who need marketing to run without them, Charisma Digital is the consultancy that builds the system, not another tool, because the judgement of what to build is the difference.
Version 2, the speed angle. For teams drowning in the marketing admin, Charisma is the partner that makes the work move at speed without losing the standard that makes it theirs.
Version 3, the fit angle. For businesses sold generic AI, Charisma is the builder that fits the system to how they actually work.
Pick version 1. A rival can copy the tools. They can't copy the judgement call, so it's the one they can't honestly say too.

A real prompt from the vault, and a real answer back. The vault hands you the brief. Your AI does the rest.

See it work

Copy a prompt. Paste it. Watch it run.

This plays on its own. No sign-up needed to see exactly how it works.

1 Copy from the vault
2 Paste into your AI
3 Get a real answer
The Prompt Vault Marketing Strategy
Role
Campaign Strategist
Copied Plan three B2B campaign themes for the coming quarter for [business, audience, and the goal]. For each: the core idea in one line, the buyer problem, the content that carries it, and the call to action. Sequence them and say which to lead with.
Your AI assistant
Pasted from the vault
The difference it makes

From blank box to proper brief

AI as a chat box

  • Every task starts from an empty prompt
  • Output sounds like any business, anywhere
  • You re-explain your business every session
  • You edit for tone for longer than it would take to write
  • Good ideas, no repeatable way to run them

AI with the vault

  • Every task starts from a proper, role-based brief
  • Output has a point of view and a job to do
  • The strategy prompts think the way a marketer thinks
  • You edit for substance, not tone
  • You can see where a prompt ends and a system should begin
What you're getting

What's in the full vault

Everything below opens the moment you enter your email.

1

350 prompts, 60 categories

Split evenly across B2B and B2C, so you only ever work the side that's yours.

2

Ten strategy categories

Marketing, Competitor Analysis, Market and Audience, Brand Audit, Paid Media, Social Media, Content Marketing, Conversion, Pricing and New Product Development. The thinking layer, not just the copy layer.

3

Role-card format throughout

A named role and the full prompt on every card. You brief the AI properly instead of hoping.

4

Written in a real marketer's voice

It reads like how I think for clients, not a generic prompt dump.

5

Works in any AI tool

Every one of the 350 prompts runs in ChatGPT, Claude, Gemini or Copilot. Nothing in the free vault is locked to a platform. The installable Skills in the Recipes are Claude only, because no other tool has them yet.

6

Yours to keep

Free, no card and no subscription. Take the whole library and use it however you like.

Every category

All 60, listed

So you can see whether the thing you are working on this week is in here.

Selling to businesses

The strategy layer 10 categories, 55 prompts

Deciding what to do, and whether it is worth doing.

  • Marketing Strategy 5
  • Competitor Analysis 5
  • Market & Audience Analysis 5
  • Brand Audit & Analysis 5
  • Paid Media Strategy 5
  • Social Media Strategy 6
  • Content Marketing Strategy 6
  • Conversion Rate Optimisation 6
  • Pricing & Value Strategy 6
  • New Product Development 6

The execution layer 20 categories, 120 prompts

Making the thing, once you know what it is.

  • Testimonial & Case Study 6
  • LinkedIn Content Creation 6
  • DM Scripts & Outreach 6
  • Video Scripts & VSLs 6
  • Webinar & Event Promotion 6
  • Email Sequences 6
  • Offer Positioning & Sales Copy 6
  • Brand Strategy 6
  • Client-Facing Business Copy 6
  • Analytics & Reporting Narrative 6
  • Lead Magnet Creation 6
  • Content Repurposing 6
  • Meta & Google Ad Copy 6
  • SEO & Blog Content 6
  • LinkedIn Newsletter & Long-Form Articles 6
  • Podcast & Speaking Pitch Copy 6
  • Sales Call Follow-Up Emails 6
  • Account-Based Marketing (ABM) 6
  • Partnership & Referral Outreach 6
  • Award Submission & PR Copy 6

Selling to people

The strategy layer 10 categories, 55 prompts

Deciding what to do, and whether it is worth doing.

  • Marketing Strategy 5
  • Competitor Analysis 5
  • Market & Audience Analysis 5
  • Brand Audit & Analysis 5
  • Paid Media Strategy 5
  • Social Media Strategy 6
  • Content Marketing Strategy 6
  • Conversion Rate Optimisation 6
  • Pricing & Promotion Strategy 6
  • New Product Development 6

The execution layer 20 categories, 120 prompts

Making the thing, once you know what it is.

  • Testimonial & Case Study 6
  • Instagram & Social Content 6
  • Community Management & Engagement 6
  • Video Scripts & VSLs 6
  • Webinar & Event Promotion 6
  • Email Sequences 6
  • Launch Sequences 6
  • Offer Positioning & Sales Copy 6
  • Brand Strategy 6
  • Lead Magnet Creation 6
  • Content Repurposing 6
  • Meta & Google Ad Copy 6
  • Re-Engagement & Nurture 6
  • SEO & Blog Content 6
  • Pinterest Content 6
  • TikTok Scripts 6
  • Product Description Writing 6
  • Abandoned Cart & Browse Abandonment 6
  • Referral Program Copy 6
  • Subscription & Membership Onboarding 6
Lisa Byrnes, founder of Charisma Digital
Who built this

I'm Lisa

I've spent decades in marketing. Magazine floors in London, launching titles at Bauer Media, then years as the strategist businesses called when they needed a plan, not another tool.

When AI arrived, I went all in. Now I build the custom systems that run marketing for growing businesses. Not bolted-on tools. Engines that know your brand and do the work at speed, without dropping the standard that makes it yours.

I built this vault because the fastest way to show you what's possible is to put something in your hands that works today. Run the prompts. Watch a proper brief change the output. When you want the system that runs the whole job, not just the brief, that's the work I do with clients.

Is this for you

Grab it if

  • You run marketing for a small business or team
  • You use AI already but the output feels generic
  • You'd rather start from a brief than a blank box
  • You want to see where AI is actually heading

Skip it if

  • You want a magic button that needs no input from you
  • You're after 1000 shallow prompts to never open
  • You think a prompt pack alone is a marketing strategy
Why you can trust this

Built by a marketer who does this for a living

Lisa Byrnes at work
  • Decades in marketing. Magazine floors in London, launching titles at Bauer Media, now building AI systems for growing businesses.
  • Certified where it counts. Oxford Saïd Business School in AI for business, academyEX Level 8 AI microcredentials, and Anthropic's Claude Academy.
  • The vault is the real library. 350 prompts across 60 categories, the same starting point behind the systems I build for clients.
Go further

A single prompt is an ingredient

The vault is free and stays free. When you want the order as well as the ingredients, the Recipes chain these prompts into finished marketing.

The Prompt Vault

Free
NZD · just your email

All 350 prompts across 60 categories, B2B and B2C. Every role card, both sides, nothing held back.

Open the vault
The upgrade

The Prompt Vault Recipes

$47.99
NZD · one-off

Ten done-for-you workflows that chain the vault prompts into a launch, a month of content, a paid campaign. Plus the setup kit that gets Claude working on your business, and ten installable Skills that run the strategy layer on their own. The workflows work anywhere. The Skills install into Claude.

Get the Recipes

Secure checkout via Lemon Squeezy. One payment, no subscription.

Before you ask

Questions

Is any of it free?

All of it. The complete vault, all 350 prompts across 60 categories, opens for your email. No card. The only paid thing is the Recipes, which is the workflows and the setup kit, not more prompts.

What do I need to use it?

An AI tool you already have. The prompts work in ChatGPT, Claude, Gemini or Copilot. No setup, no software.

Is it for B2B or B2C?

Both, and you get both. It's split evenly, 175 prompts a side, and the free vault opens the lot. Pick your side inside the vault and filter from there.

What are the Recipes?

The vault is single prompts, the ingredients. The Recipes are ten full workflows that chain those prompts into finished outcomes, plus the setup kit that gets Claude running on your business. That's the one paid thing, $47.99, and it's optional.

Will you spam me?

No. You'll get the vault, then the occasional note on getting more out of AI in your marketing. Leave any time with one click.

What happens after I get it?

Open it, run a few prompts, and see how a proper brief changes the output. When you want a system that runs the whole job, not a folder of prompts you drive by hand, that's the work I do with clients.

Take the whole library. It is free.

350 prompts, 60 categories, both sides. Put them to work today and see whether the way I think about marketing is the way you want yours run.

Free. No card. Your email opens the vault and joins the Charisma Digital list. Unsubscribe any time. Or see the Recipes.
Done. Opening the vault now.
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