Responsible AI
How I use AI
I give my clients a checklist for using AI safely in their business. Fair enough that people ask the same of me. How do I use it?
So here it is, in plain words. This is how AI shows up in your marketing when you work with me, and where I draw the lines.
This is a statement of how I work, not legal advice.
I use the right tool for the job
I work across the main AI tools rather than tying myself to one. Claude, ChatGPT, Copilot, Google Gemini, Perplexity, Jasper, Canva, and Grammarly all have a place, and I pick the one that fits the task. If a different tool is the better fit for a specific job, I will use that too. Some platforms I work in have AI built in, like Meta, Shopify, and Elementor, and I use those features where they help. Whatever the tool, the rest of this page still applies.
I protect your data
The Privacy Act 2020 applies to your business and to mine, and I treat your information that way. I only put client information into an AI tool when there is a clear reason to. I use paid business accounts and the settings that keep your data out of model training where a tool offers them. Sensitive or personal information does not go into a tool without a clear reason and your agreement.
A human stays in the loop
This is the part that matters most. AI drafts at speed. I decide. Nothing reaches you or your audience without my judgement on it first. The tools are the same ones anyone can buy. The difference is the strategy around them and the review before anything goes public. That review is me.
I tell you where AI helped
If AI helped produce something you receive, I am open about it. You will always know what was built with AI and what came from my own head. No pretending a machine is a person.
I keep red lines
AI is part of how I work, including strategy and brand positioning. That is what the brand voice and tone tools are built for. What does not change is where the judgement sits. I do not use statistics, quotes, or claims I cannot verify against a named source. I do not let anything reach you or your audience before I have read every word. And the final decision is always mine, not the tool’s.
I control access to your accounts
When I work in your accounts, I ask only for the access I need. I keep my own secure logins and a password manager. When our work ends, I hand back control and remove my access.
I own the result
One person is accountable for how AI is used in your marketing, and that person is me. If something is wrong, it is mine to fix. There is no team to point at.
I keep this current
AI tools and New Zealand law are both moving. I revisit how I work at least once a year, and sooner when something changes. This page changes with it.
The same standard I ask my clients to hold, held to myself. If you want marketing built on AI that is set up properly and checked by a human before it reaches anyone, let's talk.
LET'S TALKRead the Charisma Digital privacy policy. Or run your own business through the free AI governance check.
Reviewed June 2026. Next review June 2027.
Lisa Byrnes, Director, Charisma Digital. Auckland, New Zealand.
STRATEGY-LED | RESULTS-FOCUSED | PEOPLE-FIRST | CLARITY IN EVERY STEP