Director of Charisma Digital.
I grew up in Ireland. Moved to London. Ended up in New Zealand. Twenty years of marketing later, AI arrived and everything I knew suddenly became more useful than ever.
I started at Reed Business Information in London, directing global publishing strategies and launching titles that grew revenue by over 30% in six months.
Then New Zealand. Bauer Media. Commercial Director. Taste magazine. Kia Ora. Then years of building brands and working as a fractional CMO.
The work was always the same at its core. Find the people you are talking to. Work out what actually matters to them. Then say it in a way they remember.
Then AI arrived. I realised that everything the technology was missing was exactly what I had spent two decades learning. Voice. Nuance. Audience intelligence.
Most AI marketing tools are built by technologists. I am a marketer who knows how to use the technology. That is a different thing entirely.
Marketing has always been about human connection. That was true before AI and it is true now.
AI has not changed what good marketing is. It has changed how fast you can produce it. The businesses winning right now are not the ones with the best prompts. They are the ones who understood their audience before they opened a single tool.
That is what I bring. Not just the technology. But also, the experience behind it.
Outside of work I am a reader, a lover of good wine, and someone who believes a well-told story can change a room. I grew up in a country where storytelling is woven into everything. That never left me. It is why the work I do always comes back to voice, connection, and saying the real thing rather than the safe thing.
If that sounds like the kind of person you want working on your brand, let’s talk.
The qualifications behind the work.
Oxford University Saïd Business School,
London, United Kingdom
February 2026
Oxford University Saïd Business School
London, United Kingdom
May 2026
AcademyEx, Auckland, New Zealand.
May 2026
Anthropic Claude Academy
May 2026
I work with a small number of clients at high depth rather than a large number at low depth.
Every client gets my full attention. Every piece of work gets my honest judgement.
AI is the tool. Human wisdom is the differentiator.
That is not a tagline. It is how I work every single day. Here is how I use AI.
Lisa built the digital presence for The Sisters wine brand from the ground up. Strategic thinking, creative ideas, genuine enthusiasm. One of those rare people who brings both the ideas and the execution.
GM Marketing, Lawsons Dry Hills and The Sisters Wine
Lisa showcased excellent marketing skills and a proactive approach. Her efforts in managing social media and the website boosted community engagement. Highly recommend Lisa for driving any project forward.
Director, Speaker, Olympian, ONZM
Lisa is a passionate and committed digital professional who thrives on learning, innovating, and challenging the status quo. Her dedication and leadership have been invaluable, making her both a reliable and exceptional team member.
Digital Entrepreneur
Lisa is a skilled digital marketer with expertise in social media, content, and email marketing. Lisa consistently delivered high-quality work and was a valuable asset to the team.
Business Owner, Edible Blooms New Zealand
