Discover the Human + AI Advantage
Where storytelling meets strategy and technology meets results—Charisma Digital is redefining how small businesses grow online.
Welcome to Charisma Digital
Everything You Need to Grow Smarter, Not Harder
Smart Strategy Meets Meaningful Results
We don’t believe in cookie-cutter solutions. Every business is different, and we tailor our work around what you need—whether that’s research-backed planning, done-for-you content, or tools that make your day-to-day easier.
Data-backed insights Personalised strategy Open communication Sustainable growth
We believe digital marketing should do more than look good. It should work hard for your business.
Small businesses
Solo founders building with limited time or a small team Purpose-led brands wanting to scale smart
We know what it's like to juggle priorities and budget, because we’ve been there too.
Highlights from the Journey
The Charisma Digital Story
Foundations in Storytelling
Charisma Social is born, focused on helping brands connect through meaningful storytelling and social content.
2015
Expansion Digital Offering
After over a decade of hands-on marketing work, Charisma Social evolves into a digital consultancy with a focus on e-commerce and shopify.
2023
The AI Awakening
Charisma Digital evolves to AI-enabled solutions, embedding automation and predictive analytics for faster, smarter performance.
Charisma Digital Today
Your go-to partner for AI-powered digital marketing tailored for small businesses in New Zealand.
A little more of us
Why Work With Charisma Digital?
Real-world experience – We understand small budgets, big ambitions, and the hustle of doing more with less.
Tailored strategies – No templates here. Everything is built to match your business goals, tone, and customers.
AI, done simply – We demystify the tech and help you adopt the tools that actually make a difference.
Proven results – From traffic boosts to 20%+ growth in sales, our track record speaks for itself.
Get to know Lisa Byrnes
From Social Beginnings to AI-Powered Success
I’ve worked with small businesses and startups to help them launch, grow, and thrive.
In 2023, I founded Charisma Social, a consultancy helping small businesses shine on social media. But in marketing, staying ahead is key.
That’s why Charisma Social is now Charisma Digital—an AI-powered digital marketing consultancy taking things to the next level.
I specialise in creating and launching digital strategies that enhance user experience, drive website traffic, and meet your goals.
My approach is simple: I take the time to understand your business goals, craft a tailored strategy, and execute it seamlessly to deliver results.
At Charisma Digital, we handle everything—from strategy and content creation to impactful social media campaigns and AI-powered solutions.
My goal? Not just to make your brand stand out but to transform it. Every project is driven by curiosity, creativity, and expertise.
Our mission is clear: create digital experiences people can’t ignore..
Charisma Digital isn’t just embracing AI—we’re shaping how businesses use it. By integrating cutting-edge AI tools and automation, we help businesses streamline operations, uncover audience insights, and achieve more with less.
We combine the power of machine learning, predictive analytics, and AI content creation with human creativity—because the future of marketing isn’t AI vs. people.
It’s about AI + people.
