FAQs

Charisma Digital is a boutique consultancy led by Lisa Byrnes, specialising in AI-powered digital marketing strategies, customer research, journey mapping, and performance optimisation. We focus on helping purpose-driven businesses grow smarter through strategy, innovation, and AI.

We don’t sell cookie-cutter packages. Every engagement is personalised, combining deep customer insight with AI tools to deliver tailored marketing strategies. You’ll work directly with Lisa, a senior digital strategist, not an account manager.

Charisma Digital supports small to mid-sized businesses, startups, founders, and purpose-led brands who want to scale using smart strategy, clear messaging, and emerging AI capabilities. We work across B2C, B2B, and professional services sectors.

We work with businesses of all sizes—but we especially understand the realities of small businesses and tight budgets. That’s our specialty. With over 15 years of experience helping founders and lean teams make smart, strategic decisions, we design scalable solutions that deliver value without unnecessary fluff. Whether you’re just getting started or looking to optimise what’s already working, we tailor our approach to match your goals and budget.

We implement a range of AI tools—such as predictive analytics, chatbot automations, personalised content engines, journey mapping platforms, and Agentic AI workflows—to optimise performance and decision-making in real time.

Agentic AI refers to autonomous AI agents that can execute tasks on your behalf—like creating content, responding to customer queries, or managing email flows. We help you integrate and customise these agents to improve efficiency and scale impact.

Absolutely. We offer AI-driven social media strategies including audience profiling, content planning, scheduling automation, and performance analysis. We focus on building meaningful engagement, not just posting for the sake of it.

While we don’t directly manage Meta or Google Ads in-house, we collaborate with trusted media partners who can execute paid media campaigns. We ensure your ad strategy aligns with your overall digital goals and brand journey.

Yes. We craft high-converting, strategically designed content using a mix of AI tools and human creativity—across social media, blogs, newsletters, video scripts, and more. Content is tailored to your tone of voice and audience journey.

We use AI Tools to conduct research to understand who your customers are, what motivates them, and how they interact with your brand. Then we map that journey—identifying key moments of influence—to align marketing activity with real-world behaviour.

Start by booking a free Discovery Call. We’ll discuss your goals, current pain points, and how Charisma Digital can help you get measurable results. From there, we’ll propose a clear scope of work tailored to your business.