Generated by All in One SEO Pro v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Charisma Digital, AI marketing for small business Custom-built AI marketing systems for small business. Founded by Lisa Byrnes in Auckland. Free tools including a 350-prompt library, plus guides on where AI actually fits in marketing. ## Sitemaps - [XML Sitemap](https://charismadigital.co.nz/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://charismadigital.co.nz/blog/) - Practical writing on AI and marketing for New Zealand small business. What works, what does not, and the difference between using AI and using it properly. - [Claude vs ChatGPT for marketing: which one should you use?](https://charismadigital.co.nz/claude-vs-chatgpt-for-marketing-which-one-should-you-use/) - Two tools, different strengths. An honest comparison for New Zealand small businesses doing their own marketing, and which one to pick for what. - [Prompt, skill or agent? A plain guide to what you are actually buying](https://charismadigital.co.nz/prompt-skill-or-agent-a-plain-guide-to-what-you-are-actually-buying/) - A prompt is a request. A skill is a reusable recipe. An agent decides its own next step. Each rung up hands over more of the checking, and more of the cost. - [What is an AI agent, actually? A definition and a buyer's test](https://charismadigital.co.nz/what-is-an-ai-agent-actually-a-definition-and-a-buyers-test/) - An AI agent decides its own next step. A workflow follows steps a person wrote in advance. The definition, the evidence, and one question to ask any vendor. - [Going dark on social media? It's costing you more than you think.](https://charismadigital.co.nz/going-dark-on-social-media-its-costing-you-more-than-you-think/) - When NZ small businesses stop posting on social media, the cost is invisible until it is not. Here is what going dark actually means for your business. - [Why your AI content doesn't sound like you (and how to fix it)](https://charismadigital.co.nz/why-your-ai-content-doesnt-sound-like-you-and-how-to-fix-it/) - Everyone chases the perfect prompt. Context matters more, but more context isn't better. The four things worth loading, and why the rest is noise. - [AI is everywhere. The results aren't.](https://charismadigital.co.nz/ai-is-everywhere-the-results-arent/) - McKinsey published a report in April. Nine out of ten companies have deployed AI. But 94% say they have not seen significant value from it. - [Why context beats prompts every time](https://charismadigital.co.nz/why-context-beats-prompts-every-time/) - Everyone is chasing the perfect prompt. The businesses getting the best AI output are doing something different, and it is not prompt engineering. - [Five documents a business needs before using AI for marketing.](https://charismadigital.co.nz/the-five-documents-every-business-needs-before-using-ai-for-marketing/) - AI for marketing fails because businesses skip the foundation. The five documents to write before you start, and what each one stops going wrong. - [How I helped The Sisters Wine build a social movement.](https://charismadigital.co.nz/how-i-helped-the-sisters-wine-build-a-social-movement/) - Belinda Jackson had a manifesto and a vision. Together we built everything else. The story of a New Zealand wine rebrand built through community. - [The difference between using AI and using AI properly.](https://charismadigital.co.nz/the-difference-between-using-ai-and-using-ai-properly/) - Most businesses are using AI for marketing. Very few are using it in a way that actually produces results. Here is the difference. ## Pages - [AI Marketing Consultant](https://charismadigital.co.nz/) - Custom-built AI marketing systems for small business. AI Marketing foundations, strategy and systems built around how you work. Not bolted-on tools. - [Free AI tools and guides for small business](https://charismadigital.co.nz/resources/) - Free tools and guides for New Zealand small business. Score your AI marketing machine, check your AI governance, and get found by AI search. - [About](https://charismadigital.co.nz/about-lisa-byrnes/) - Decades in marketing before AI existed. Lisa Byrnes, founder of Charisma Digital in Auckland, on why marketing judgement is what makes AI worth using. - [Let's Talk](https://charismadigital.co.nz/lets-talk/) - Book a free 30 minute clarity call with Lisa Byrnes. Work out where AI actually fits in your marketing and which package makes sense. No pitch, no pressure. - [AI Marketing Services](https://charismadigital.co.nz/services/) - Four ways to build your AI marketing foundation, from NZ$1,997. Strategy, systems and automation built around your business, starting with a free call. - [The Prompt Vault](https://charismadigital.co.nz/get-the-vault/) - The complete library, free. 452 prompts across 77 categories, B2B and B2C, from strategy and pricing to campaign audits and AI search. - [Prompt Vault Recipes](https://charismadigital.co.nz/prompt-vault-recipes/) - Ten workflows that chain AI prompts into finished campaigns, plus twelve installable Claude Skills and the setup kit. For New Zealand small business. - [Terms and Conditions](https://charismadigital.co.nz/terms-conditions/) - Book a free 30 minute clarity call with Lisa Byrnes. Work out where AI actually fits in your marketing and which package makes sense. No pitch, no pressure. - [Privacy Policy](https://charismadigital.co.nz/privacy-policy/) - Book a free 30 minute clarity call with Lisa Byrnes. Work out where AI actually fits in your marketing and which package makes sense. No pitch, no pressure. - [How I use AI](https://charismadigital.co.nz/how-i-use-ai/) - The plain-word version of how AI shows up in your marketing when you work with Charisma Digital. What it does, what it never does, and who decides. - [Get found by AI search. A free guide.](https://charismadigital.co.nz/ai-visibility-guide/) - A free practical guide for small business on showing up when your customers ask AI instead of Google. What it takes to get found and cited. - [AI Governance Check](https://charismadigital.co.nz/ai-governance-check/) - A free self-audit for New Zealand small business. Check how safely AI is being used across your business, see where the gaps are, and what to fix first. - [AI Build Scorecard](https://charismadigital.co.nz/build-scorecard/) - Ten honest questions on how built your AI marketing machine really is. A straight read on where you sit, and a next move that is not just try another tool. ## Categories - [Blog](https://charismadigital.co.nz/category/blog/) - [AI Marketing](https://charismadigital.co.nz/category/ai-marketing/) - How small businesses can use AI to produce marketing that actually sounds like them. Strategy, tools, and the foundations that make AI output worth publishing. - [AI Tools](https://charismadigital.co.nz/category/ai-tools/) - Honest comparisons and practical guidance on the AI tools worth using for marketing. No hype. Just what works and why. - [Content Strategy](https://charismadigital.co.nz/category/content_strategy_digital_marketing/) - The thinking behind content that builds an audience and converts it. From content pillars to posting rhythm to the system that keeps you showing up consistently. - [Founder Perspective](https://charismadigital.co.nz/category/founder-perspective/) - Decades in publishing and marketing before AI existed. These posts are where that experience meets what is happening right now in business. - [Social Media Marketing](https://charismadigital.co.nz/category/social-media-marketing/) - [Brand Strategy](https://charismadigital.co.nz/category/brand-strategy/) - [AI Agents](https://charismadigital.co.nz/category/ai-agents/)